Hey Guys! It’s Ismael again with another edition of Vodcast. Today we will explore the rise of Social Audio Apps. The social audio category has many parallels to the social networking industry but seems to have faster adoption as it sits on top of existing smartphones and apps. Let’s dive deep 🏊♂️
The Evolution Audio 📶
The model is rapidly changing due to a change in customer behavior.
What is Changing?📊
Text is not enough
Video is too much
Social audio is just right.
Humans, stuck at home during quarantine;
The desire for human connection beyond text
Fatigue from too many video conference calls.
Convenience Factor 🌀
You can consume very passively
Audio is the most intimate type of content
The easier audience building process for creators
Record Live and publish - Content extended as podcasts
Innovations in audio-tech🔆
💹 Crypto Integration - NFTs for creators
💸 Monetization for creators
📶 Audio Improvement Software - Make the experience premium
A list of the Social Audio Companies✅
JoinClubhouse ($1B valuation)
Twitter Spaces
Facebook (reportedly)
Fireside Chat (Mark Cuban)
Sonar
Chalk
Discord
Locker Room
Space
Roadtrip
Capiche.fm
Cappuccino
Stereo
Soapbox
Quilt
Business Models 💰
Freemium & Premium - [No Ads; Tipping; Premium Rooms; etc]
Advertising & Marketing - [Ecommerce; Affiliate; Ads; Sponsored Rooms; etc]
Data Monetization - [Data Analytics; Firehose; API access]
Opportunities For Entrepreneurs 🔮
📈 SAA (Social Audio Analytics) - This market will record, analyze, provide insights and recommend how to optimize social audio conversations and content
🛎️ SAMS (Social Audio Management Systems) - This market, primarily software, will provide features that integrate many social audio networks to manage accounts on Clubhouse, Twitter Spaces, and Discord at the same time
📶 SAAP (Social Audio App Partner) - Imagine an application marketplace connected to Clubhouse or Twitter Spaces that features 3rd party developer apps.
👨💻 SAES (Social Audio Enterprise Software) - A class of enterprise-ready voice systems will emerge for employee-to-employee or customer-to-employee
👨💼 SASA (Social Audio Services & Advisors) - This broad category will include individual consultants, boutique agencies, and full-service interactive agencies
Feel like Reading it?
FULL ARTICLE HERE The Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast By Jeremiah Owyang
[Credits- Jeremiah Owyang, Tech analyst & writer]